I've always thought guys have it easy--they can get away with owning 2 pairs of pants and one jacket most of the time. They have fewer choices to make every day (no wondering if this shirt goes with that skirt). They can wave away criticism with a "I don't know anything about fashion" comment. But I have discovered over time that men actually DO care about what they're wearing, they just aren't sure how to go about making a change that doesn't feel weird, like they're trying too hard, or god forbid "way metro" or whatever they call dressing really well these days. If you're a guy wanting to make a change this year, I'm going to show you the 3 things to look for when you shop that will get you started on your path to subtly stepping it up: fit, versatility, and comfort.